Improving Email Deliverability

Improving Email Deliverability

The following are some tips and techniques that will help you in improving email deliverability rates.

Email deliverability is a crucial aspect of email marketing. Too many of the emails that you send do not make it to the recipient’s inbox. This scenario is very disheartening. However, with some tweaking and polishing, you can ensure that your emails arrive at the inboxes of your recipients. Achieving the same is what we call as “improving your email deliverability.”

Treat email addresses with extra care:

  • Step 1: First, you have to confirm that the email addresses on your list are from real people and not fake ones. These addresses should also belong to persons who wish to be on your list. Consider the following suggestions:
  • Step 2: Please avoid purchasing lists of email addresses.
  • Step 3: If you obtain email addresses via contests, treat them with extra care and caution.
  • Step 4: You need to be careful because the email addresses in your purchased lists could come from illegal sources. Addresses from sweepstakes or competitions might be fake.

Maintain a clean list:

  • Step 1: Please verify your list of email addresses using a tool or utility.
  • Step 2: You have to constantly check for bounced emails, addresses with typos, and also generic addresses.
  • Step 3: Keep in mind that a short list of engaged subscribers is always better than a long one containing spam accounts.

Utilize double opt-ins:

  • Step 1: You have to use double opt-ins to confirm that the recipients actually wish to be on your list. This is a good practice because it will improving email deliverability.
  • Step 2: Even though you might be losing subscribers between sign-up and opt-in, it is better to set up and optimize a double opt-in sequence.

Provide options to your recipients:

You can permit your recipients to select options like topic and frequency. By allowing recipients to have options, you can keep them more engaged. Since 60% of marketers do not have the habit of providing options, you can be one step ahead of them if you do it now.

Perform segmenting:

  • Step 1: Segmenting helps with deliverability as well as customer satisfaction. It aids you in talking much more directly to the target audience and also in ensuring that they are engaged. By segmenting your list of recipients, you will be able to target the right group of recipients with the right message.
  • Step 2: You need not send the same content to all the recipients who have signed up. Instead, you can divide your list into specific groups. You can categorize the list depending on industry, interests, or buying characteristics.

Maintain consistency:

  • Step 1: When you maintain consistency, you will also be maintaining transparency and trustworthiness. These two qualities help in improving your sender reputation. You have to research and find out a particular time and manner to send your emails.
  • Step 2: You can use the information from the research that other senders have done. But then it is better to use your own experimenting to arrive at a decision on the time at which you will perform email blasts.
  • Step 3: When you have arrived at the perfect time to send emails, you also need to maintain consistency. In case you send your newsletter at 5 P.M. every Wednesday, then your recipients will expect the same every week. In case you are not meeting their expectations, they will be disappointed.

Pay attention to your subject lines:

  • Step 1: You are the person who has complete control over your subject lines. But coming up with catchy, engaging subject lines is an art. It comes with continuous experimentation and also needs patience and practice. You cannot master the art overnight.
  • Step 2: Writing a subject line that will keep your target audience enticed and engrossed will definitely enhance and improving email deliverability. This aspect holds good for blogger outreach too.
  • Step 3: Forming a good subject line is one of the most creative methods of improving your email deliverability rate.
  • Step 4: Try checking if your subject line has the following characteristics:
  • Step 5: Your subject line has to be personalized.
  • Step 6: It should have a sense of urgency.
  • Step 7: It must ask a compelling question.
  • Step 8: It should make your readers curious about the information you are going to offer.
  • Step 9: If your subject line has the above characteristics, it means you have indeed become an expert.
  • Step 10: Each segment of your recipient list will respond to different strategies. Using repeated testing, you need to determine what is going to be the most effective strategy for a particular segment.
  • Step 11: Keep in mind that the ideal subject line length is around 40 characters. So, it will be around 7 words. It should not be a lot more than 7 words or not too less. The words in your subject line must be “deadly efficient.”

Tweak and tune your settings:

  • Step 1: Your IP provider and your email tools will provide you with specific ways in which you can tweak your sending settings. Tweaking these settings will get you a higher deliverability rate.
  • Step 2: You should concentrate on email domain verification and proper IP allocation.

Perform a final check on your emails:

  • Step 1: Try running your emails through a spam checking tool. There are a lot of such tools available. But you have to confirm that the tool you choose is reliable and trustworthy.
  • Step 2: You can either use a subscribed premium version or a free version. Premium versions always require a subscription, but the free tools are good as well. As long as your tool serves the purpose, it does not matter what you choose. Of course, you have to pay for your premium version!
  • Step 3: The spam checking tools will provide you with a list of things to improve, enhance, and fix your emails before the final send-off.
  • Step 4: These tools act as a spam proofreader for the emails that you are going to send. Such tools will perform the functions listed here:
  • Step 5: They will search for spam trigger words.
  • Step 6: They will grade your subject lines.
  • Step 7: They will also provide you with a sender reputation score.

Your email deliverability depends on how well your recipients react to your emails. It also depends on what you send. As far as you are improving email deliverability, quality is better than quantity. It is better to do it well with 10 people than doing it poorly with 10,000.

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